Post Updated: Saturday, October 3, 2026
Tree T-Pee (often searched as Tree T Pee or Tree T-PEE) remains one of the more memorable success stories from Shark Tank. The simple cone-shaped device that helps young trees conserve water and resist frost turned a Florida farmer’s practical idea into a lasting business. As of 2026, estimates of the company’s net worth range widely, but the story behind the numbers is clear and inspiring.
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What Is Tree T-Pee and Who Created It?
Tree T-Pee is a cone-shaped plastic collar placed around the base of young trees (typically 1 to 5 years old). Made from recycled materials in the United States, it directs water and nutrients straight to the roots while creating a protective micro-climate against frost. Farmers report dramatic water savings—often reducing annual irrigation from around 25,000 gallons per tree to roughly 800 gallons.
The product traces back to Rick Georges, a citrus irrigation pioneer. His son, Johnny Georges, founded GSI Supply, Inc. in 2005 and commercialized the Tree T-Pee. Johnny’s deep roots in Florida agriculture and genuine focus on helping other farmers shaped the brand’s identity from the start.
The Shark Tank Deal That Launched National Growth
In November 2013, during Season 5 of Shark Tank, Johnny Georges pitched the product and asked for $150,000 in exchange for 20 percent equity. That valued the company at $750,000 at the time. Most sharks passed, citing thin margins at the original $4.50 retail price. Guest shark John Paul DeJoria, co-founder of Paul Mitchell and Patrón, took the full deal on the spot.
The episode generated tens of thousands of inquiries almost overnight. The exposure, combined with DeJoria’s network and guidance, allowed Tree T-Pee to raise its price to about $9.95, expand distribution, and reach international markets including Europe, Australia, and the Middle East.
Tree T Pee Net Worth Growth and Current Estimates
Before Shark Tank the business was a modest regional operation. After the show:
- Early post-deal years saw rapid demand and broader awareness.
- By the early 2020s annual revenue was commonly reported near $5 million.
- Some industry trackers list recent revenue around $5.8 million.
Because the company is privately held, exact figures are not public. Popular online estimates frequently cite a company net worth of approximately $100 million as of 2025–2026. More conservative analyses, based on typical multiples for agricultural hardware and the available revenue data, place the valuation closer to $5 million to $15 million. Johnny Georges is widely believed to retain the majority stake.
Key Facts at a Glance Detail Information Product Name Tree T-Pee / Tree T Pee Founder Johnny Georges (GSI Supply, Inc.) Year Founded 2005 Shark Tank Appearance Season 5, 2013 Deal Received $150,000 for 20% (John Paul DeJoria) Pre-Shark Tank Valuation $750,000 Common 2026 Net Worth Claim Up to $100 million More Conservative Range $5–15 million Approx. Annual Revenue Around $5–5.8 million Current Status Still operating, website active
Business Status and Revenue Streams Today
Tree T-Pee continues to operate in 2026. The official website remains active, and the product is available primarily through direct orders (often with minimum quantities) and limited retail channels. Core income comes from unit sales to farmers and growers. Additional value has come from international expansion and ongoing interest in water-efficient farming solutions amid climate concerns.
Key points that define the business today:
- Focus remains on practical water conservation and young-tree protection.
- Manufacturing uses recycled plastics and stays U.S.-based.
- The founder continues to emphasize farmer-to-farmer support over rapid consumer scaling.
- Social media activity is quieter than in the immediate post-Shark Tank years, yet the product still solves a real agricultural need.
Conclusion
Tree T Pee’s journey shows how a straightforward solution to a genuine problem, paired with the right partner and persistent execution, can create lasting value. Whether one accepts the higher $100 million estimates circulating online or prefers the more grounded figures tied to reported revenue, the company has clearly grown far beyond its original $750,000 valuation. In an era of increasing focus on sustainable farming, the Tree T-Pee story continues to resonate.
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